About the Project

All of the photos on this site were taken during a television broadcast of a FIFA World Cup game in 2006, 2010 or 2014 (coming this June!) within the Greater Toronto Area. Each post captures one or many fans of one of each of the countries (except North Korea in 2010) cheering for their favourite team.

Designed to show the diversity of Canada’s largest city, Joseph Michael contacted bars, embassies, and individuals to find out where one or more fans of each country were going to view their teams play.

All images were taken during a live television broadcast of a World Cup game, with the exception of one country where a re-broadcast was used. As a result, all of the reactions and passions within the photos are live and on location, not recreated or staged after or before the event.

This project presents an alternative to typical Toronto World Cup photos; that is, fans waving flags in the street or viewers caught frozen with a flash. The images in this project use only the natural light provided so as not to interfere with those watching the games or the environment itself. As a result, many of the images are dark, due to the limited light available in darkened viewing areas. Some photos are blurry, due to the frenzy of the games most exciting moments. Joseph Michael felt this was the only way to take truly authentic pictures of viewers watching the World Cup.

Joseph believes Toronto is one of the few cities in which this project could have been completed. Most remarkable is that of the many nations in the 2006 and 2010 World Cup, some of Toronto’s largest ethnic communities, such as the Irish, Chinese, Indian and Pakistani, are not represented.

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